SECOND ORDER · STRATEGIC FINANCE ADVISORY

Second Order builds the numbers behind capital events.

Models, memos, and lender and investor packages for raises, acquisitions, credit facilities, and fund formations.

START

THE PROBLEM

A lender re-runs the coverage math before it approves anything.

Limited partners trace a waterfall to the distribution schedule. An acquirer checks the sources behind the proforma before the price conversation starts. Below the deal size where investment banks pay attention, that work usually happens in a spreadsheet the founder built themselves.

Second Order builds those numbers for capital events between roughly $250,000 and $25 million.

WHAT SECOND ORDER BUILDS

The model

The model recomputes when you change the price, the ramp, or the raise size, because the calculation logic is built and tested against sample data before your numbers go in.

The memo

The memo states the verdict, the coverage ratio or return figure it rests on, and the assumptions a careful reader will test first.

The package

The package holds the deck, the diligence appendix, and the data-request tracker the counterparty asked for.

RAISING · BORROWING · FUNDS · BUYING

THE WORK

Seven case studies, each naming the number that moved.

Lender packages, growth raises, fund waterfalls, pricing, underwriting tools, and public-market research. Each case shows how the problem was framed and what was built.

Read the case studies

FIELD NOTES

Each Field Note ships with the model, chart, or dataset built for it.

The subjects are the ones that decide capital events, covering revenue quality, coverage and credit, fund economics, and what artificial intelligence is doing to the arithmetic underneath all three.

Read Field Notes

Start with a written read.

Send the deal, and a written read comes back by email before any call.

START